Financial Professionals
Join LFA
- Make the move to independence. Your business. Our network.
- Those who build great businesses want to leave something even bigger behind. That’s why we created AdvisorTrac, an exclusive program that puts the resources, perspectives, tools and support of our community at your fingertips to chart your course for success.
Serve First, Serve Last and AlwaysSM
At Lincoln Financial Network, we want to be a part of your future and support you with innovative products, programs, and services. No matter where you are with your career, you deserve to have all the facts presented clearly. We are here to help provide you with the support and resources you'll need to make an informed decision.
Lincoln-ready — our commitment to you
Rooted in a long-standing history of financial strength, the Lincoln Ready tools strive to aid your efforts to seamlessly run your practices and serve your clients. Leverage content such as compliance-approved conversation guides, trust-building resources and effective marketing collateral.
Advisor-ready — support clients with confidence
Be prepared to address your clients’ needs using our Advisor Ready materials. Access valuable materials and guides, from technical support to video tutorials to webinars with industry specialists, you have the tools and resources to work from home successfully.
Client-ready — guide and educate clients
During volatile markets, help ease client concerns with our Client Ready content. These materials help you guide clients while managing expectations through templated letters, technological tools and collateral specifically addressing market volatility.
Ready-to-learn — educational training platform
Ready to Learn is designed to help you navigate our new normal. Featuring insights from industry leaders and specialists, we cover relevant themes such as:
- Increasing productivity with digital tools
- Virtually managing teams and sustaining culture
- Planning strategies, resources and solutions
- Taking care of you — mind and body
- Staying connected and adding value to clients
- Building confidence in times of crisis
For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit the Investor Relations section of www.LincolnFinancial.com.